Women's Sports Tech in 2025

Hey ✌️,

I hope you all are doing great. 🙂

As we approach the UEFA European Women's Championship, which starts on July 2nd, I thought it would be good to dive into the women's sports industry in general.

Source: Deloitte

If you want to get more information about future potential women’s sport growth, I highly recommend you to read the material by Deloitte.

Honestly, when I started to do some research from my side, I was a bit surprised, as I found fewer products/companies than I expected that specifically focus on women’s sport, health, and fitness. Anyway, let’s have a look at what we have, and feel free to add more in the comment section if you know some companies. 🙂

Victra Sports (previously Women’s Game) - is on a mission to make Women's football accessible to everyone.

If you just joined Sportflow, you should know that I had previously case study about Victra Sports and also has a podcast episode with Anna Smith. It would help you to get more understanding about the product, vision itself.

Also, I also remind this product, because I just truly belive in it, and I hope that over time they will build something meaningful. So, stay tunned and follow their journey. 😉

IDA Sports - is dedicated to prioritizing athletes who have traditionally been an afterthought and empowering these women and girls to play the sports they love without equipment holding them back.

It’s great to see how brands and products in same niche are collaborating together in order to drive the growth of women’s sports overall. As an example Victra Sports already has a partnership with IDA Sports and offers 20% discout in their Benefits section for the users.

TOGETHXR - is a new digital platform working to uplift the next generation of women in sports.

Iron Lady Golf - was developed to help women’s feel more comfortable and confident on the golf course and “say yes” to golf invitations. Iron Lady Golf programs teach you the basic knowledge of the game, rules and etiquette, both on and off the course.

SWEAT App - a world-leading fitness app, Sweat has transformed the lives of millions of women since 2015.

Just Women Sports - showcases women's sports teams, stories, and athletes, aiming to engage existing fans and attract new ones. Through original content, including sports news and analysis, the brand sheds light on women's achievements in sports.

I am looking forward to seeing the numbers of the upcoming tournament, but based on the information from Just Women's Sports, it seems that we are quite close to some new records already.

This year's Switzerland-hosted edition has sold more than 570,000 of the 673,000 tickets available as of Thursday. England's 2022 Euro record of 574,875 is likely to fall in the coming days.

MOMentum - is dedicated to bridging the gaps in support and resources for Canadian athletes navigating family planning. Their mission is to advance gender equity in sport by addressing the unique challenges faced by athlete parents, from returning to competition after childbirth to exploring reproductive technologies. We believe in the power of storytelling and community to drive meaningful change, and we are committed to creating an inclusive environment for all athletes.

When I found MOMentum, I was absolutely surprised and I think that it should be must have on a global level worldwide. What a great initiative! 👏

Wild.ai - uses data to empower and assist female athletes with their essentials: Track, Train, Fuel, Recover. They support you throughout your life! Wild.AI considers a woman's current life stage and unique hormonal cycle to provide recommendations to help optimize performance.

I believe apps that leverage emerging data sources are key to better understanding your body and your performance cycles, which may be impacted by various factors. If you haven’t heard about the app, it’s a good time to check it. 🙂

Wrapping up 🍣

If you know, what products we can add to the list, feel free to reach out to me or just drop a comment. Also, that would be great return to this post when we will get more numbers from the UEFA European Women's Championship. ✌️

I hope you're enjoying the summer and continue to explore the sports-tech industry as I do.

Love you all. ❤️

Cheers,
Taras