No. 29 · 7 Jun 2025 · 3 min

Sports-tech hot Summer 🔥 + Survey

4 products that ready to kick off this Summer.

Hey ✌️,

I hope you're doing well!

Time is flying, and somehow we're already in summer 2025.

A lot is happening on my side, but today I’d like to start with a quick survey.

It’ll only take 3 minutes and will help shape my next steps.

I’d really appreciate it if you could take a moment to open the link and share your feedback. 🙂

Start Survey

The sports-tech industry continues to boom, but this time I want to highlight a few products that are still in the early stages of their journey and in some ways, aren’t yet obvious.

Let’s go! 🔥

REN - a truly adaptive running coach —adjusting your plan in real-time to fit your schedule, lifestyle, and progress.

Launch: July, 2025.

Launching another running training app is a bold move. I believe it deserves attention - and with the right approach, every product can find its own audience. That said, when we talk about the top products in this category today, Runna is definitely one of the best on the market, especially after its acquisition by Strava.
I was wondering whether they'll offer AI-tailored plans or just general ones backed by professional coaches, so I asked them directly to get more clarity.
So, to make it more clear, you can be aware about this too. 🙂

Padelplay - uniquely addresses the critical gap in performance analytics for millions of padel enthusiasts by transforming traditional play with cutting-edge sensor technology and AI-driven insights, revolutionizing player development and coaching strategies in the fastest-growing sport in the world.

Launched: May, 2025 (Kickstarter)

From my perspective, these types of devices are not only helping professional sports but, more importantly, amateur athletes. They create a unique way to experience the game and add an extra layer of engagement. It's the gamification of real-life play to help you become a better player. Courts can benefit as well by offering rackets equipped with sensors providing an added incentive for players to choose that specific venue.

Avelo - The world's smartest running shoe. Avelo measures impact and form, then coaches you to run faster, stronger, and more resiliently.

Launch: June, 2025.

There's always the question of whether we really need another pair of running shoes with sensors to make us better runners, but I always enjoy observing how people build products, brands, and strategies. It would definitely be interesting to test, but only time will tell if the market truly needs it.

Clava Sports - enhances the experience of amateur sports fans with real-time information, personalized content, advanced analytics and community interaction on a unified platform. It also helps sports teams with communication, community, sponsorship relationships, and improving the overall sports experience.

Yes, we had another product exactly in this category already. You can read about PREMATCH. It will be very interesting to follow their journey and strategy. They offer almost the same product for the same target audience, but there’s at least one key difference: Prematch is currently focusing on the German and UK markets, while Victra started in Italy and Germany. So, they share one market but differ in the other two. The goal is clear. Enhance the experience of amateur sports. Based on the current information, Clava is aiming to cover different sports, as Prematch is focusing on football only. Let’s see how it would work. 😉
Anyway, they already have quite a good numbers and recently announced about finding of new investments.

Wrapping up 🍣

I hope you’ve learned something for you or got additional inspiration for your growth.

It's always a pleasure writing for you, and I hope that this kind of information helps you to navigate a bit more easily in the sports-tech space.

Have a lovely weekend and see you soon.

P.S. In the meantime, if you missed our latest conversations.🎙️

Cheers,
Taras