Your top 5 sport startups in March, 2026.

Hey,

I hope you’re doing well. The start of the year was intense and exciting, but also shocking, with everything happening in the world. I personally think and feel that everyone now might feel unsafe, worried about the uncertain future. You have the right to do so, but my strategy is always trying to focus on things that I can control. In this case, I still want to learn about my favorite topic and spread this info with all of you.

In this episode, I want to share with you a couple of products that I find interesting, and that definitely need to be followed. 🙂

We have had new subscribers in the last couple of weeks. If you read this for the first time, I would like to shortly introduce myself. My name is Taras Androsiuk. I’m a passionate sports-tech specialist with an athletic background in the past, an AI-product builder, and I like the mix of technologies and sports. In this newsletter, I always share new findings and industry updates.

Let’s go! 🔥

Marquee - is the decision intelligence layer for professional recruitment teams.
They connect your data sources and internal knowledge, then apply your club’s DNA to unlock the full potential of your data: a 360° view of every player with contextual, explainable insights delivered fast. While you sleep, Marquee keeps scanning for hidden gems and market opportunities that match your club’s profile.

They recently raised $2 million in a pre-seed round. They say that they are Cursor for sport. In the current market, of course, we can observe countless numbers of products, but in this case, I personally see a very clear direction of where all data sources are aggregated under one platform using AI to analyze it and save hours, days, and weeks of manul work. That’s what recently happened to a lot of platforms and wearables in endurance sports. Definitely a good product to follow for the future.

SportAI - offers AI-fuelled instant, objective, and precise technique analysis to sports businesses around the world. Their platform is built on a robust foundation, combining computer vision, biometric analysis, and machine learning. By analyzing videos captured on either mobile phones or on-court mounted cameras, they can analyze an athlete’s technique with precision.

The racket sport is growing massively, and I’m not only talking about tennis. In theory, the number of sports in this category is huge, and you can cover all of them. If you’re in the racket sport, this product should be in your bookmarks.

Padelplay - uniquely addresses the critical gap in performance analytics for millions of padel enthusiasts by transforming traditional play with cutting-edge sensor technology and AI-driven insights, revolutionizing player development and coaching strategies in the fastest-growing sport in the world.

Another new great wearable we’re currently have on the market. Another confirmation of where racket sport direction is heading, especially in amateur sport. All this kind of hardware is not mandatory, but it’s a huge element of engagement in the game, and if it exists, why not use it to improve your game?

Playerdata - operates at the cutting edge of technology, innovating across the sporting spectrum. Making data accessible. Utilising biometric data to enhance feedback. All-round team analysis. Unlocking player potential.

The player tracking continues to evolve in all possible ways as an additional layer of data in the sports ecosystem. Another interesting product in this category to track and follow.

Automadic - is shaping the next generation of 3D signage and visualization tools for sports teams, venues, brands, and creatives to preview and align on in-venue content at scale before game day.

A great web tool in BETA mode to visualise your commercial for venues. Differently deserves your attention to have a look, especially if you’re working in partnerships with leagues and federations.

A note from the author ✏

As you can see, AI is already making a significant impact on how products are built and how AI is used in sports, but security, data rights, and data protection are still the main topics, no matter what product you’re building. I hope these products will give you another piece of information about where the industry is going right now.

P.S. If you or your friend is building something using AI tools, please share my contacts, as I have a couple of ideas in mind and would like to talk to these people. If it’s you, please drop me a message. 🙂

Cheers,
Taras ✌️