What happened in sport startups landscape in October?

October is over, and it’s time to check out what happened in the sports industry in the current month. If you missed it, last Saturday, we talked about the Women’s Game, the first women’s app for football.

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Let’s go! 🚀

Bioniq - an innovative health tech company leading the way to the future of personalized health, secured a significant investment from Cristiano Ronaldo, bringing its total valuation to $82 million.

Rolla - aims to level up employee health. It’s an all-in-one solution for businesses to provide a powerful and engaging health and fitness solution to their employees.

Note from the author:

Rolla is openning for me this month. You’ll get a Rolla Band free-screen wearable that helps to track all your activities. You’ll have a leaderboard between employees, collecting points and actually it helps to create more sustainable culture for activities at working place. I think that this kind of gamification with wearable technology is a very smart move. It’s still an open question for companies how to attract people exercies, but in case you could provide a reward and have fun, it could be a huge impact for your company for sure.

What else? 👇

Sportradar - deepens official partnership with NBA with the launch of innovative, value-add Fan Engagement solutions.

Strava - launched an AI running feature for paid users.

In a Fortune interview, Strava CPO Matt Salazar said:

“The company has been developing its AI tool for newer customers who can often find it difficult to consume the onslaught of information presented by Strava.”

European Startup Unification - to make it more accessible and win the competition in the startup environment, in Europe, we need a better ecosystem to develop and innovate faster. In case you want, you can join a petition here.

Brailsports - is assistant AI coach for Endurance-Athletes. Seems like this time in the field of cycling.

• AI-based estimation of fitness levels and fatigue after every workout.

• Optimizing training plans for better performance and reduced injury risk.

STRONG Pilates - announced their plans to bring a unique blend of Pilates and cardio-infused workouts to over 100 new confirmed locations across the U.S.

What is STRONG?

STRONG is a fitness movement combining rowing or riding with Pilates-inspired movements using the new innovative Rowformer and Bikeformer.

Note from the author:

It’s absolutely awesome how fitness and sports industry overall tranform over years. It’s mind-blowing how it becomes more customer personalised and adapt for people demand.

huupe - released huupe mini. They reinvent how basketball games can be played. More fun, more engagement. The world’s first smart mini hoop game console.

TOCCA football - raises approximately $100 Million in funding to accelerate global expansion.

Ontrackx - is cutting-edge biomechanics and sports science coming together to provide real-time data on your body's load while running.

Note from the author:

Seems like it might be a direct compepitor to OCHY. Would be interesting to test and provide further feedback later on. Anyway, we consider growth of the injury-prevention market for different sports.

Scoutmate app - centralizes all scouting data and analytics, enabling easy access and management of player information. They have opened invests starting from 10, 000€.

Last, but not least…🎾

If you are in the Tennis industry, you still have a chance to apply to AO Accelerator Programm. Each year they present new technologies from multiple industries. 2025 is coming too fast. The deadline is 8th of November.

A note from the author ✍️

Of course, it’s much more happening in the sports industry, but I’ve gathered the most interesting things so far. Enjoy your weekend and blessed to have you here. 😉

One more thing…

I have a waiting list where you could request a free case study, in case you need it. If you are a founder, don’t hesitate to apply directly. 😉

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