Enhance-D: Exercise with diabetes just got easier.

Hey,

It’s been a while since my last product case study about CanoX. Since then, I’ve recorded two episodes of a podcast, the second of which will be released soon. 😉

Anyway, I realized that on my radar was one application which I wanted to explore in more detail and, of course, share this experience with all of you.

Let’s introduce - Enhance-D. 🎉

What’s inside? 📝

• Introduction

• Market Overview

• Product idea

• Landing page

• Application

• Ideas

• A note from the author

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Introduction 👾

Throughout my life, I had only encountered three people diagnosed with diabetes. At some point, I observed what life with the condition looks like - the diet, the daily routine, and the reality faced by so many. Back then, I wasn’t deeply involved or knowledgeable about it. I think that’s common - people often start paying closer attention to certain topics only when they face the same challenges themselves or have an interest in learning more.

Sport isn’t just about motivation, records, or lifestyle. First, it’s about health.

Market Overview 📈

Before we jump into the Enhance-D ecosystem itself, app, positioning, and mission, let’s try to have a look at the market itself.

The latest IDF Diabetes Atlas (2025) reports that 11.1% – or 1 in 9 – of the adult population (20-79 years) is living with diabetes, with over 4 in 10 unaware that they have the condition. (IDF)

Approximately 589 million adults (20-79 years) are living with diabetes. (IDF)

The global digital diabetes management market size was estimated at USD 13.4 billion in 2024 and is projected to grow at a CAGR of 8.7% from 2025 to 2030.

Source (Granviewresearch)

As a small note, you can see that the market share for apps in the diabetes sector is expected to grow in the coming years. I wouldn’t say this is either good or bad news - it’s simply the reality. The positive side, in my view, is that with the growing number of health apps, advancements in AI, and new technologies, we have the potential to significantly improve the quality of life for people living with diabetes.

Well, the numbers are huge and terrifying at the same time. You can open any of the reports above and actually have a look more deeper look if you want.

AI in Diabetes Management Market Size was estimated at 1.19 (USD Billion) in 2024. The AI in Diabetes Management Market Industry is expected to grow from 1.50 (USD Billion) in 2025 to 12.23 (USD Billion) till 2034, at a CAGR (growth rate) is expected to be around 26.26% during the forecast period (2025 - 2034).

(Source: Marketresearch)

The global glucose monitoring devices market size was valued at $14.7 billion in 2023, and is projected to reach $38.9 billion by 2033, growing at a CAGR of 10.2% from 2024 to 2033. The rise in technological advancements are driving theglucose monitoring devices market growth.

Product Idea 💡

Let’s return to the Enhance-D itself and the idea behind it.

If you enter the name of the product, you will immediately get what it’s about: Diabetes and Exercise

The first thing I wondered was what keywords someone might use to find this kind of app, especially if they're newly diagnosed or just starting to look for a solution. The first thing that came to my mind was something like:

diabetes tracking app

diabetes tracking sport app

diabetes management system

For this keyword, we can see that the interest for the last 12 months is high.

When I Google the same keyword, I can’t find Enhance-D. You could find some similar products (af first glance) like Diabetes:M and mySugr.

If we go back to the idea of the product itself, it sounds like:

Building the best platform for diabetes management and exercise.

In other words, they are building an activity tracking app, but with one main difference. It’s for people with diabetes. This is the main and huge difference in comparison to their competitors and the products we found above.

Landing page 📄

When it comes to the main message, I think it’s clear, you understand what the product is about within the first few seconds. The core benefits are communicated quickly and effectively:

• Exercise with diabetes

• Track and improve your glucose management

• Join the community 🔥

In my opinion, there’s no need to overcomplicate things. You get everything you need right from the start.

Wait…it’s for free?

Did you spot the difference?

It’s not:

• Start 7 days for free. Cancel anytime

• Start your trial for free.

The message says it’s FREE. For now, I haven’t seen any suggestions or recommendations to subscribe. So, it’s really free.

Maybe they’re still in a development or growth phase, but I’d assume the monetization model will be different over time.

As for the website design itself, I find it clear and simple, with all the essential information easy to access. I’d say it follows best practices for this type of landing page. 😉

You can have the main CTA from the first screen of the page.

• Log in to your dashboard

• Download App

Brilliant! The work is completed.

Let’s talk a bit about the message of the product.

Improve your glucose management around training and join the active community!

Based on this message, I should understand that I can manage my glucose and join the community. So, at least if we are talking about community, you could connect and communicate with other people. I mentioned this several times, but in many cases, communities are something that drives and grows the product itself. It depends on the approach, but with the correct one, it’s the most powerful marketing tool.

One platform for all your exercise management.

Alright, here becomes a more interesting part. One platform? When I see a message like this, the first thing that comes to my mind, they should aggregate data from different devices.

So, it shouldn’t be only monitoring of glucose itself. It should be the whole ecosystem.

It seems we were right. It’s not about glucose measurement, it’s all about tracking all possible metrics and providing more precise insights and personalisation based on your individual data.

One of the things that I really like when I’ve been exploring the product it’s the availability of the dashboard in a browser. For me, mobile and web are still absolutely different experiences, with the product and how you can see data. One of the things that you might notice, that they’re partnering with the clinic, and access to your dashboard might be available to healthcare professionals. (At least this is what I understood.)

If we summarize all of this, I would say that the message is clear, the benefits are clear, and the values are clear.

Application 📲

When I opened the app for the first time, I had mixed feelings. On one hand, it’s convenient to use, and the main focus is clearly on glucose management. On the other hand, the overall design feels unfinished and might be improved

I think this impression comes from my experience using other apps for training, tracking, and similar purposes. Once you get used to a certain level of quality and functionality, you naturally start expecting it everywhere.

As a UX/UI very complex question, I should say that from an onboarding point of view, the app is very easy to use. You can sign in with Google or other services, + create your own account.

From the start, you should have onboarding with the main information about your health.

Of course, I used fake information, because I have to go to the next step. As the next step, you can connect different apps and wearables to have all the data in one place.

You have a long list of apps you can connect to your account.

All your data in one place 🔥

I want to make a stop here and explain what exactly is happening now in the whole industry. I recently made a post about another app that actually using the same approach, but in the training process for hybrid athletes.

The main shift that I’m observing is a focus on aggregating all possible data from different devices in one place. Why is Enhance-D doing exactly the same? The main advantage of this approach is that with diseases like diabetes, the slightest thing might impact you. As much information as you have for your sleep, glucose intake, lifestyle, recovery, training, nutrition, as better it can adapt to your personal needs.

That’s true, that everything depends on the quality of this information, but the whole industry is changing every day, and even a few years ago, it was impossible to have something like this. If we have Supersapiens as a real-time glucose monitoring wearable to get insights, and already have this information in Enhance-D with all other data, just imagine what kind of insights it can provide over time.

For me, Enhance-D has an absolute opportunity to become an ecosystem for treating diabetes and taking it under full control at some point.

When we go back to the app itself, the main features you can find already look like:

• Glucose monitoring

• Insulin & carbohydrate tracking

• Activity tracking

• Exercise tracking

• Personalized insights

• Clinician dashboard for healthcare providers

• Community engagement

What I like about the app is that it gives you a feeling that you’ve used it already.

• You can have all your activities with data.

• You can follow other people and be part of the community.

• You can track your glucose.

If we take some examples like Strava or Instagram, it’s the combination of both, but with another mission.

One of the features that I also found very interesting is: Session’s Energy Breakdown

Based on your type of activity, it can provide insight into fat/carbohydrate burnout via your activity. I think some of the apps can take this as an example for further integration as well.

Overall, I think that app is user-friendly and intuitive, but I think that at some point, you need more guidance/onboarding about data itself and how to use it properly.

Ideas ⚡️

If we are talking about further ideas and improvements, I’m pretty sure that the whole team has feedback and the roadmap about the further feature development, but let’s imagine what we can add that might be useful from my point of view.

AI-personalized insights

Due to the reason that over time you can collect more and more data, of course, it might make sense to have more personalized advice about health itself. Some training recommendations, with intensity or duration, to keep the glucose level in a normal range.

Meal and nutrition planning

One of the additions to the app might be specific recommendations about meals, nutrition planning for individuals as well. Over time, this information can also be used for smart recommendations and food intake before/after training as well.

Virtual Badges

Don’t take it seriously, but to make this even more engaging, we still have to gamify it at some point with challenges, virtual awards, special gifts, or discounts.

Partnerships

As you might know, partnerships are something that can drive growth as well. I think that having some pre-built e-commerce stores for certain things might be beneficial as well. An additional benefit might be a collaboration with a product like VEKTA where you can have integration and also people can benefit from additional data from Enhance-D for training purposes. It’s just an example, but I hope you understood the main direction. There is no limitation at all.

Coaching

Having a list of certified trainers for different activities might a good addition, especially to the people who is currently starting more active training. As an alternative it might be also some AI-training plans that adapt over time based on recent user activities.

A note from the author ✍️

Let’s be honest. Enhance-D has a very good mission. As I mentioned before, with the right approach, it might be a tremendous tool to improve life quality for millions of people. When I see products like this, I truly hope that they will find their market fit. The only thing is that you still have to acquire, retain, and engage users.

You have to tell a story about the journey, users, and the product itself. It seems that the team itself is on the right track, and the story itself is a powerful marketing tool that people should use.

Let’s make this world a bit better and spread the information about it.

Spread information about Enhance-D 🙂

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Cheers,
Taras