No. 21 · 4 Jan 2025 · 2 min
5 unexpected products to start 2025
5 sports startups to have a look at the beginning of 2025.
Welcome back to the Sportflow 🏊♂️ !
I hope you’re doing well and had a relaxing and wonderful time with your loved ones, family, and friends. A lot has happened in the sports industry recently, but to kick off this year, I’ve decided to highlight 5 startups that I find very interesting.
Before we start…
The last post in 2024 was my story about how I joined an IRONMAN.
If you missed it, I highly recommend reading it and share with your friends. I’m pretty sure it will help overcome overthinking and start your year more confident.
Furthermore, I appreciate every feedback that I’ve received about it. It’s priceless.
Kind reminder 📮
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CORE - a new range of wearables for accurate and continuous monitoring of the core body temperature, with many applications on the fields of sports, wellness, and health.
A note from the author:
One more wearable.
One more question: why?
Yes, it’s not must have, but…
The topic is HOT🔥 Due to the climate changes, we can observe more deaths due to the heat in the mass participants events. I would recommend reading a very good study to get more numbers and data about the topic itself.
This type of device I think can help to control your temperature and avoid the red zones.
Zing Coach - a new generation of fitness products - personal fitness companions. Companion connects to your smartphone, wearables, personal messenger, and smart TV; reviews the data and translates it into the movement actions.
GROWL - transforms your workouts with a personal boxing and fitness coach. You can dive into immersive gaming with a reinvented boxing bag, designed for your home and the whole family.
A note from the author:
I understand that every product can find its product-market fit and audience. I’m definitely not the target audience for this type of product, as I’d prefer to join a club and participate in real boxing training with others. That said, I recognize that solutions like this can help people get involved in sports, which is why I believe it has the potential to succeed.
As you can see, additional athletes behind the brand add points to it for sure.
CoachIQ - is a digital coaching platform that empowers a sports coach to monetize their expertise and coach more athletes, better.
Lucra - is the leading technology provider of gamification services. Their B2B technology facilitates cash, e-commerce, or cashless contests within consumer platforms. Lucra's white-label Software Development Kit (SDK) provides partners with a comprehensive, turnkey solution to embed gamification technology directly into their platforms. This innovation offers features previously unavailable to enterprise Partners, including natively integrated real-money, free-to-play, and peer-to-peer contests within their platforms.
A note from the author ✍️
I am glad to see all of you this year. 🎉 I wish you to listen more to yourself, find your inner voice, and be first of all a human being. Love you all! ✌️
Cheers,
Taras